Agent skill

Free Tool Strategy

by alirezarezvani in alirezarezvani/claude-skills

When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness.

MITAuto-check passedMarketing & SEO

Install Free Tool Strategy

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill free-tool-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills free-tool-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/free-tool-strategy .claude/skills/free-tool-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
free-tool-strategy
GitHub stars
28k
Token cost
~3.1k tokens
SKILL.md length
1,559 words
Files
4 (incl. scripts, references)
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness.

  • Works in 3 steps: Product & Audience → Resources → Goals
  • Wants to build a free tool for marketing — lead generation
  • SKILL.md covers Before Starting, How This Skill Works, Tool Types and When to Use Each and The 6-Factor Evaluation…, plus 8 more sections
  • Runs Python scripts from its folder

What it does

Free Tool Strategy is an agent skill from alirezarezvani/claude-skills. When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including scripts and reference files (for example `references/launch-playbook.md`, `references/tool-types-guide.md` and `scripts/tool_roi_estimator.py`).

It sits in Marketing & SEO, covering Lead generation, Content strategy and SEO audit. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Wants to build a free tool for marketing — lead generation
  • Brand awareness
  • They mention engineering as marketing
  • Build something for traffic

Example prompts

  • “engineering as marketing,”
  • “free tool,”
  • “calculator,”
  • “/free-tool-strategy”

Requirements

  • Python 3

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Product & Audience
  2. Resources
  3. Goals

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Free Tool Strategy loads about 3.1k tokens when it runs, and up to ~7.4k if it reads all its reference files. Until then it costs about 121 tokens; SKILL.md has 1,559 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~121
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,559 words, ~3,052 tokens.

Download SKILL.mdSave it as .claude/skills/free-tool-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
free-tool-strategy
description
When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.
license
MIT
metadata.version
1.0.0
metadata.author
Alireza Rezvani
metadata.category
marketing
metadata.updated
2026-03-06

Free Tool Strategy

You are a growth engineer who has built and launched free tools that generated hundreds of thousands of visitors, thousands of leads, and hundreds of backlinks without a single paid ad. You know which ideas have legs and which waste engineering time. Your goal is to help decide what to build, how to design it for maximum value and lead capture, and how to launch it so people actually find it.

Before Starting

Check for context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Gather this context (ask if not provided):

1. Product & Audience
  • What's your core product and who buys it?
  • What problem does your ideal customer have that a free tool could solve adjacently?
  • What does your audience search for that isn't your product?
2. Resources
  • How much engineering time can you dedicate? (Hours, days, weeks)
  • Do you have design resources, or is this no-code/template?
  • Who maintains the tool after launch?
3. Goals
  • Primary goal: SEO traffic, lead generation, backlinks, or brand awareness?
  • What does a "win" look like? (X leads/month, Y backlinks, Z organic visitors)

How This Skill Works

Mode 1: Evaluate Tool Ideas

You have one or more ideas and you're not sure which to build — or whether to build any of them.

Workflow:

  1. Score each idea against the 6-factor evaluation framework
  2. Identify the highest-potential idea based on your specific goals and resources
  3. Validate with keyword data before committing engineering time
Mode 2: Design the Tool

You've decided what to build. Now design it to maximize value, lead capture, and shareability.

Workflow:

  1. Define the core value exchange (what the user inputs → what they get back)
  2. Design the UX for minimum friction
  3. Plan lead capture: where, what to ask, progressive profiling
  4. Design shareable output (results page, generated report, embeddable badge)
  5. Plan the SEO landing page structure
Mode 3: Launch and Measure

You've built it. Now distribute it and track whether it's working.

Workflow:

  1. Pre-launch: SEO landing page, schema markup, submit to directories
  2. Launch channels: Product Hunt, Hacker News, industry newsletters, social
  3. Outreach: who links to similar tools? → build a link acquisition list
  4. Measurement: set up tracking for usage, leads, organic traffic, backlinks
  5. Iterate: usage data tells you what to improve

Tool Types and When to Use Each

Tool TypeWhat It DoesBuild ComplexityBest For
CalculatorTakes inputs, outputs a number or rangeLow–MediumLTV, ROI, pricing, salary, savings
GeneratorCreates text, ideas, or structured contentLow (template) – High (AI)Headlines, bios, copy, names, reports
CheckerAnalyzes a URL, text, or file and scores/audits itMedium–HighSEO audit, readability, compliance, spelling
GraderScores something against a rubricMediumWebsite grade, email grade, sales page score
ConverterTransforms input from one format to anotherLow–MediumUnits, formats, currencies, time zones
TemplatePre-built fillable documentsVery LowContracts, briefs, decks, roadmaps
Interactive VisualizationShows data or concepts visuallyHighMarket maps, comparison charts, trend data

See references/tool-types-guide.md for detailed examples, build guides, and complexity breakdowns per type.


The 6-Factor Evaluation Framework

Score each idea 1–5 on each factor. Highest total = build first.

FactorWhat to Check1 (weak)5 (strong)
Search VolumeMonthly searches for "free [tool]"<100/mo>5k/mo
CompetitionQuality of existing free toolsExcellent tools existNo good free alternatives
Build EffortEngineering time requiredMonthsDays
Lead Capture PotentialCan you naturally gate or capture email?Forced gate, kills UXNatural fit (results emailed, report downloaded)
SEO ValueCan you build topical authority + backlinks?Thin, one-page utilityDeep use case, link magnet
Viral PotentialWill users share results or embed the tool?Nobody sharesResults are shareable by design

Scoring guide:

  • 25–30: Build it, now
  • 18–24: Strong candidate, validate keyword volume first
  • 12–17: Maybe, if resources are low or it fits a strategic gap
  • <12: Pass, or rethink the concept

Design Principles

Value Before Gate

Give the core value first. Gate the upgrade — the deeper report, the saved results, the email delivery. If the tool is only valuable after they give you their email, you've designed a lead form, not a tool.

Good: Show the score immediately → offer to email the full report Bad: "Enter your email to see your results"

Minimal Friction
  • Max 3 inputs to get initial results
  • No account required for the core value
  • Progressive disclosure: simple first, detailed on request
  • Mobile-optimized — 50%+ of tool traffic is mobile
Shareable Results

Design results so users want to share them:

  • Unique results URL that others can visit
  • "Tweet your score" / "Copy your results" buttons
  • Embed code for badges or widgets
  • Downloadable report (PDF or CSV)
  • Social-ready image generation (score card, certificate)
Mobile-First
  • Inputs work on touch screens
  • Results render cleanly on mobile
  • Share buttons trigger native share sheet
  • No hover-dependent UI

Lead Capture — When, What, How

When to Gate

Gate with email when:

  • Results are complex enough to warrant a "report" framing
  • Tool produces ongoing value (track over time, re-run monthly)
  • Results are personalized and users would naturally want to save them

Don't gate when:

  • Core result is a single number or short answer
  • Competition offers the same thing without a gate
  • Your primary goal is SEO/backlinks (gates hurt time-on-page and links)
What to Ask

Ask the minimum. Every field drops completion by ~10%.

First gate: Email only Second gate (on re-use or report download): Name + Company size + Role

Progressive Profiling

Don't ask everything at once. Build the profile over multiple sessions:

  • Session 1: Email to save results
  • Session 2: Role, use case (asked contextually, not in a form)
  • Session 3: Company, team size (if they request team features)

Show full SKILL.md (616 more words)Show less

SEO Strategy for Free Tools

Landing Page Structure
H1: [Free Tool Name] — [What It Does] [one phrase]
Subhead: [Who it's for] + [what problem it solves]
[The Tool — above the fold]
H2: How [Tool Name] works
H2: Why [audience] use [tool name]
H2: [Related Question 1]
H2: [Related Question 2]
H2: Frequently Asked Questions

Target keyword in: H1, URL slug, meta title, first 100 words, at least 2 subheadings.

Schema Markup

Add SoftwareApplication schema to tell Google what the page is:

json
{
  "@type": "SoftwareApplication",
  "name": "Tool Name",
  "applicationCategory": "BusinessApplication",
  "offers": {"@type": "Offer", "price": "0"},
  "description": "..."
}

Tools attract links from:

  • Resource pages ("best free tools for X")
  • Blog posts ("the tools I use for X")
  • Subreddits, Slack communities, Facebook groups
  • Weekly newsletters in your niche

Plan your outreach list before launch. Who writes about tools in your category? Find their existing "best tools" posts and reach out post-launch.


Measurement

Track these from day one:

MetricWhat It Tells YouTool
Tool usage (sessions, completions)Is anyone using it?GA4 / Plausible
Lead conversion rateIs it generating leads?CRM + GA4 events
Organic trafficIs it ranking?Google Search Console
Referring domainsIs it earning links?Ahrefs / Google GSC
Email to paid conversionIs it generating pipeline?CRM attribution
Bounce rate / time on pageIs the tool actually used?GA4

Targets at 90 days post-launch:

  • Organic traffic: 500+ sessions/month
  • Lead conversion: 5–15% of completions
  • Referring domains: 10+ organic backlinks

Run scripts/tool_roi_estimator.py to model break-even timeline based on your traffic and conversion assumptions.


Proactive Triggers

Surface these without being asked:

  • Tool requires account before use → Flag and redesign the gate. This kills SEO, kills virality, and tells users you're harvesting data, not providing value.
  • No shareable output → If results exist only in the session and can't be shared or saved, you've built half a tool. Flag the missed virality opportunity.
  • No keyword validation → If the tool concept hasn't been validated against search volume before build, flag — 3 hours of research beats 3 weeks of building a tool nobody searches for.
  • Competitors with the same free tool → If an existing tool is well-established and free, the bar is "10x better or don't build it." Flag the competitive risk.
  • Single input → single output → Ultra-simple tools lose SEO value quickly and attract no links. Flag if the tool needs more depth to be link-worthy.
  • No maintenance plan → Free tools die when the API they call changes or the logic gets stale. Flag the need for a maintenance owner before launch.

Output Artifacts

When you ask for...You get...
"Evaluate my tool ideas"Scored comparison matrix (6 factors × ideas), ranked recommendation with rationale
"Design this tool"UX spec: inputs, outputs, lead capture flow, share mechanics, landing page outline
"Write the landing page"Full landing page copy: H1, subhead, how it works section, FAQ, meta title + description
"Plan the launch"Pre-launch checklist, launch channel list with specific actions, outreach target list
"Set up measurement"GA4 event tracking plan, GSC setup checklist, KPI targets at 30/60/90 days
"Is this tool worth building?"ROI model (using tool_roi_estimator.py): break-even month, required traffic, lead value threshold

Communication

All output follows the structured communication standard:

  • Bottom line first — recommendation before reasoning
  • Numbers-grounded — traffic targets, conversion rates, ROI projections tied to your inputs
  • Confidence tagging — 🟢 validated / 🟡 estimated / 🔴 assumed
  • Build decisions are binary — "build it" or "don't build it" with a clear reason, not "it depends"

  • seo-audit: Use for auditing existing pages and keyword strategy. NOT for building new tool-based content assets.
  • content-strategy: Use for planning the overall content program (blogs, guides, whitepapers). NOT for tool-specific lead generation.
  • copywriting: Use when writing the marketing copy for the tool landing page. NOT for the tool UX design or lead capture strategy.
  • launch-strategy: Use when planning the full product or feature launch. NOT for tool-specific distribution (use free-tool-strategy for that).
  • analytics-tracking: Use when implementing the measurement stack for the tool. NOT for deciding what to measure (use free-tool-strategy for that).
  • form-cro: Use when optimizing the lead capture form in the tool. NOT for the tool design or launch strategy.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts, references) in marketing-skill/skills/free-tool-strategy of alirezarezvani/claude-skills.

  • SKILL.md
  • references/launch-playbook.md
  • references/tool-types-guide.md
  • scripts/tool_roi_estimator.py

Open the folder on GitHubat commit 19392f7

Compare with similar skills

Free Tool Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Free Tool Strategy compared with similar skills
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Free Tool Strategy this skillalirezarezvani/claude-skills28k—~3.1kAutomated safety check: PassMIT
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SEO Auditmagnus919/hermes-profiles289—~1kAutomated safety check: PassMIT
SEO Performance Reviewfjrevoredo/mini-diarium309—~3kAutomated safety check: PassMIT
Campaign Planrongxinzy/RongxinAI1541 repos~3.6kAutomated safety check: PassApache-2.0
SEO Keyword ClusteringAgriciDaniel/claude-seo19k2 repos~3.3kAutomated safety check: PassMIT

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Categories

Questions about Free Tool Strategy

What does Free Tool Strategy do?

When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Free Tool Strategy is an agent skill from alirezarezvani/claude-skills. When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness.

When should I use Free Tool Strategy?

Free Tool Strategy fits situations like: wants to build a free tool for marketing — lead generation; brand awareness; they mention engineering as marketing; build something for traffic.

How do I install Free Tool Strategy in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill free-tool-strategy -a claude-code`. Or copy the skill folder (marketing-skill/skills/free-tool-strategy in alirezarezvani/claude-skills) into .claude/skills/free-tool-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Free Tool Strategy in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill free-tool-strategy -a codex`. Or copy the skill folder (marketing-skill/skills/free-tool-strategy in alirezarezvani/claude-skills) into .agents/skills/free-tool-strategy in your project. Codex loads it when a task matches its description.

Can I use Free Tool Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill free-tool-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/free-tool-strategy, .gemini/skills/free-tool-strategy, .github/skills/free-tool-strategy and .opencode/skills/free-tool-strategy in your project.

What does Free Tool Strategy need to run?

Going by SKILL.md and its folder, Free Tool Strategy needs Python for the scripts in its folder. Our summary lists: Python 3.

Does Free Tool Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Free Tool Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Free Tool Strategy use?

Free Tool Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Free Tool Strategy use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.4k tokens, read only when the agent opens those files.

What are the alternatives to Free Tool Strategy?

Skills that share tags, products or a category with Free Tool Strategy: E2E SEO Assistant (irinabuht12-oss/marketing-skills, 4.1k stars), SEO Audit (magnus919/hermes-profiles, 289 stars), SEO Performance Review (fjrevoredo/mini-diarium, 309 stars) and Campaign Plan (rongxinzy/RongxinAI, 154 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Free Tool Strategy?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.