Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
Take apart a post that did unusually well and separate what is repeatable from what was timing and luck.
Install Why Did That One Take Off
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-off --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .claude/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .claude/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-offType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-off --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .agents/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .agents/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-off --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .cursor/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .cursor/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/aiskillstore/marketplace.git --path skills/prateeks367/why-did-that-one-take-off--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-off --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .gemini/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .gemini/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-offInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .github/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .github/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install aiskillstore/marketplace why-did-that-one-take-off --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/prateeks367/why-did-that-one-take-off .opencode/skills/why-did-that-one-take-off && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "why-did-that-one-take-off" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/prateeks367/why-did-that-one-take-off into .opencode/skills/why-did-that-one-take-off/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "why-did-that-one-take-off", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
why-did-that-one-take-off- GitHub stars
- 433
- Used in
- 1 other repo
- Token cost
- ~1k tokens
- SKILL.md length
- 649 words
- Files
- 2
- Skills in repo
- 1,044
- Repo updated
- First seen
- Licence
- None found
At a glance
Take apart a post that did unusually well and separate what is repeatable from what was timing and luck.
- Works in 5 steps: check it is actually an outlier → rule out the boring explanations first → separate what is repeatable → …
- Someone asks why a post worked
- SKILL.md covers Step 1: check it is actually…, Step 2: rule out the boring…, Step 3: separate what is… and Step 4: turn it into one thing…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Why Did That One Take Off is an agent skill from aiskillstore/marketplace. Take apart a post that did unusually well and separate what is repeatable from what was timing and luck. Use when someone asks why a post worked, wants to repeat a hit, is studying a creator's best post, or has one outlier in an otherwise flat month. Do not credit the writing for everything, do not turn a single post into a rule, and do not state a cause you cannot support.
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill-report.json`).
It sits in Writing & Content. The repository describes itself as: Security-audited skills for Claude, Codex & Claude Code. One-click install, quality verified.
When your agent uses it
- Someone asks why a post worked
- Wants to repeat a hit
- Is studying a creators best post
- Has one outlier in an otherwise flat month
Example prompts
- “/why-did-that-one-take-off”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- check it is actually an outlier
- rule out the boring explanations first
- separate what is repeatable
- turn it into one thing to test
- state the confidence out loud
What it can do on your machine
Read from SKILL.md and the folder at commit 44923f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Why Did That One Take Off loads about 1k tokens when it runs. Until then it costs about 101 tokens; SKILL.md has 649 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 649 words (~1,011 tokens).
“An outlier is the most misleading thing an account produces. The temptation is to copy the visible part, which is the words, and the words are often the part that had least to do with it.”
- name
- why-did-that-one-take-off
Files
SKILL.md and 1 other file in skills/prateeks367/why-did-that-one-take-off of aiskillstore/marketplace.
- SKILL.md
- skill-report.json
Open the folder on GitHubat commit 44923f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in aiskillstore/marketplace, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Why Did That One Take Off next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Why Did That One Take Off this skillaiskillstore/marketplace | 433 | 1 repos | ~1k | Automated safety check: Pass | None | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| HumanizerAzure-Samples/interview-coach-agent-framework | 173 | 38 repos | ~5.8k | Automated safety check: Pass | MIT | |
| Avoid AI Writingconorbronsdon/avoid-ai-writing | 4.9k | 3 repos | ~8.1k | Automated safety check: Pass | MIT | |
| JavaScript Concept Fact Checkerleonardomso/33-js-concepts | 67k | 1 repos | ~5k | Automated safety check: Pass | MIT | |
| User-Facing Text Cleanupguillaumemeyer/watermarks-remover | 24k | — | ~3.5k | Automated safety check: Pass | MIT |
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Avoid AI Writing
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JavaScript Concept Fact Checker
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Verifies the technical accuracy of JavaScript concept pages by checking code examples, MDN and ECMAScript claims and external links through a five-phase method.
User-Facing Text Cleanup
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Audits prose for invisible Unicode characters and rewrites it while keeping facts, citations, code and required disclosures unchanged and the writer's voice intact.
Install Anti Slop
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Related
Categories
Questions about Why Did That One Take Off
What does Why Did That One Take Off do?
Take apart a post that did unusually well and separate what is repeatable from what was timing and luck. Why Did That One Take Off is an agent skill from aiskillstore/marketplace. Take apart a post that did unusually well and separate what is repeatable from what was timing and luck.
When should I use Why Did That One Take Off?
Why Did That One Take Off fits situations like: someone asks why a post worked; wants to repeat a hit; is studying a creators best post; has one outlier in an otherwise flat month.
How do I install Why Did That One Take Off in Claude Code?
Run `npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a claude-code`. Or copy the skill folder (skills/prateeks367/why-did-that-one-take-off in aiskillstore/marketplace) into .claude/skills/why-did-that-one-take-off in your project. Claude Code loads it when a task matches its description.
How do I install Why Did That One Take Off in Codex?
Run `npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a codex`. Or copy the skill folder (skills/prateeks367/why-did-that-one-take-off in aiskillstore/marketplace) into .agents/skills/why-did-that-one-take-off in your project. Codex loads it when a task matches its description.
Can I use Why Did That One Take Off in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aiskillstore/marketplace --skill why-did-that-one-take-off -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/why-did-that-one-take-off, .gemini/skills/why-did-that-one-take-off, .github/skills/why-did-that-one-take-off and .opencode/skills/why-did-that-one-take-off in your project.
What does Why Did That One Take Off need to run?
SKILL.md names no scripts, command-line tools or credentials: Why Did That One Take Off is instructions for the agent only.
Does Why Did That One Take Off access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Why Did That One Take Off safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Why Did That One Take Off use?
No licence was found for Why Did That One Take Off or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Why Did That One Take Off use?
About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Why Did That One Take Off?
Skills that share tags, products or a category with Why Did That One Take Off: Social (coreyhaines31/marketingskills, 54k stars), Humanizer (Azure-Samples/interview-coach-agent-framework, 173 stars), Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars) and JavaScript Concept Fact Checker (leonardomso/33-js-concepts, 67k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Why Did That One Take Off?
aiskillstore (a GitHub organization) maintains it in aiskillstore/marketplace, which has 433 GitHub stars. The repository holds 1,044 skills in this directory. The repository was last updated on October 10, 2026.
Source: aiskillstore/marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.