Agent skill

Report Generator

by aiskillstore in aiskillstore/marketplace

A skill your agent uses when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports…

Apache-2.0Auto-check passedMarketing & SEO

Install Report Generator

skills CLI
$ npx skills add aiskillstore/marketplace --skill report-generator -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install aiskillstore/marketplace report-generator --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/aaron-he-zhu/report-generator .claude/skills/report-generator && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
report-generator
GitHub stars
430
Token cost
~2k tokens
SKILL.md length
616 words
Files
3 (incl. references)
Skills in repo
1,108
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports…

  • Works in 3 steps: The report matches the requested… → Every metric is paired with context… → The report ends with concrete…
  • The user asks to create a campaign report
  • SKILL.md covers Quick Start, Skill Contract, Data Sources and Instructions, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Report Generator is an agent skill from aiskillstore/marketplace. Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/report-templates.md` and `skill-report.json`). Compatibility notes: Claude Code and compatible agent-skill hosts

It sits in Marketing & SEO, covering Influencer and creator marketing and Summarization. The repository describes itself as: Security-audited skills for Claude, Codex & Claude Code. One-click install, quality verified. The licence is Apache-2.0.

When your agent uses it

  • The user asks to create a campaign report
  • Build an executive summary
  • Deliver client results
  • Produces audience-tailored influencer marketing reports (executive

Example prompts

  • “create a campaign report”
  • “build an executive summary”
  • “deliver client results”
  • “/report-generator”

Requirements

  • Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. The report matches the requested audience template (executive, client, team, or board).
  2. Every metric is paired with context (target, benchmark, or prior period).
  3. The report ends with concrete recommendations and, where relevant, action items.

What it can do on your machine

Read from SKILL.md and the folder at commit ad8daf7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Claude Code and compatible agent-skill hosts

    From compatibility in the SKILL.md frontmatter.

Context cost

Report Generator loads about 2k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 86 tokens; SKILL.md has 616 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~86
When it runs · the whole SKILL.md, loaded when a task matches
~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from aiskillstore/marketplace at commit ad8daf7, republished under its Apache-2.0 licence (© aiskillstore). 616 words, ~1,985 tokens.

Download SKILL.mdSave it as .claude/skills/report-generator/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
report-generator
description
Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer.
compatibility
Claude Code and compatible agent-skill hosts
slug
aaron-report-generator
displayName
Report Generator · 报告生成
summary
面向干系人的营销活动报告:叙事结构、图表建议与洞察提炼
version
17.0.0
license
Apache-2.0
homepage
https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use
Activate after a campaign or reporting period ends and the user needs a written report for a specific stakeholder. Triggers include post-campaign wrap-ups…
argument-hint
<campaign name> [audience: executive|client|team|board]
metadata.author
aaron-he-zhu
metadata.version
17.0.0

Report Generator

This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience.

Cross-discipline (paid ads): this is also the paid-ads reporting surface — build exec/client/channel reports from RQS history (memory/audits/ad/) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in roi-calculator). Save paid runs under memory/ad/report-generator/.

Quick Start

Shortest invocation:

Create a campaign report for [campaign name] for [audience: executive/client/team]

Common scenario:

Generate an executive summary for our Q3 influencer campaigns

Skill Contract

  • Reads: campaign name, reporting period, target audience, and computed metrics (reach, engagement, conversions, spend, revenue, ROI/ROAS, per-influencer results). Prior outputs from performance-analyzer and roi-calculator if available.
  • Writes: a finished report in the audience-appropriate template, saved to memory/influencer/report-generator/YYYY-MM-DD-<topic>.md.
  • Promotes: durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to memory/hot-cache.md.
  • Done when:
    1. The report matches the requested audience template (executive, client, team, or board).
    2. Every metric is paired with context (target, benchmark, or prior period).
    3. The report ends with concrete recommendations and, where relevant, action items.
  • Primary next skill: content-quality-auditor
Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family ships Tier 1: every step works with no live integration. Give the skill the campaign metrics directly and it builds the report from your inputs.

Optional connectors that can pre-fill data where available:

  • ~~social platform analytics — reach, impressions, engagement, video views per post
  • ~~influencer database — creator handles, tiers, fees, audience demographics
  • ~~analytics — link clicks, conversions, attributed revenue
  • ~~CRM — new-customer counts and downstream revenue

Without any of these, the skill asks you for the numbers and proceeds. See CONNECTORS.md for the free/keyless data recipe per category.

Instructions

When a user requests a report:

  1. Determine report parameters — set report type (post-campaign/monthly/quarterly/annual), campaign(s), period, and audience. Match depth to the audience: executive wants ROI and strategy at a high level; client wants results and value; team wants detailed learnings and optimization; board wants business impact. See the audience-needs matrix in report-templates.md.

  2. Pick the audience template and fill it in — full executive, client, and internal-team templates live in report-templates.md. Pull metrics from performance-analyzer and roi-calculator outputs when present; otherwise ask the user for the numbers. Pair every metric with context (target, benchmark, or prior period).

  3. Apply visualization and writing guidance — choose the right chart per data point and per audience, and follow the lead-with-outcomes narrative arc. See the visualization recommendations and writing best practices in report-templates.md.

  4. Close with recommendations and action items — end every report with concrete next steps; add an owner/deadline action-items table for team and board audiences.

  5. Save and promote — write the finished report to memory/influencer/report-generator/YYYY-MM-DD-<topic>.md (paid runs to memory/ad/report-generator/). Promote durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to memory/hot-cache.md.

Show full SKILL.md (167 more words)Show less

Example

User: "Create an executive report for our holiday campaign: $50K spend, $165K revenue, 3.5M reach across 15 influencers"

Output (excerpt — full template in report-templates.md):

markdown
# Holiday Campaign 2024: Executive Summary

## Bottom Line: Campaign Exceeded All Targets ✅

**ROI: 230%** | **ROAS: 3.3:1** | **Revenue: $165,000**

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Revenue | $100K | $165K | ✅ +65% |
| ROAS | 2:1 | 3.3:1 | ✅ +65% |
| Reach | 2M | 3.5M | ✅ +75% |

### Recommendation

Increase Q1 influencer budget by 25%, focused on TikTok micro-influencers and product-demo content.

Reference Materials

Next Best Skill

Primary: content-quality-auditor — run the finished report through the publish-readiness gate before it goes to a stakeholder.

Alternates (same measure phase / influencer family):

Termination note (visited-set): if a recommended skill has already been invoked this session, stop and report the chain as complete instead of re-running it. Honor a max chain depth of 3 hops to avoid loops.

© aiskillstore, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/aaron-he-zhu/report-generator of aiskillstore/marketplace.

  • SKILL.md
  • references/report-templates.md
  • skill-report.json

Open the folder on GitHubat commit ad8daf7

Compare with similar skills

Report Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Report Generator compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Report Generator this skillaiskillstore/marketplace430—~2kAutomated safety check: PassApache-2.0
Report Generatoraaron-he-zhu/aaron-marketing-skills2.9k—~3.6kAutomated safety check: PassApache-2.0
Influencer Discoverytigerless-labs/influencer-discovery211—~2.5kAutomated safety check: NotesNone
Opencloneteam-attention/openclone130—~2.6kAutomated safety check: NotesMIT
Reelclaw Adsdansugc/reelclaw145—~3.9kAutomated safety check: NotesMIT
Audience ResearchScrapeCreators/social-media-research-skills3.3k—~635Automated safety check: NotesMIT

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Categories

Questions about Report Generator

What does Report Generator do?

A skill your agent uses when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports…. Report Generator is an agent skill from aiskillstore/marketplace. Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations.

When should I use Report Generator?

Report Generator fits situations like: the user asks to create a campaign report; build an executive summary; deliver client results; produces audience-tailored influencer marketing reports (executive.

How do I install Report Generator in Claude Code?

Run `npx skills add aiskillstore/marketplace --skill report-generator -a claude-code`. Or copy the skill folder (skills/aaron-he-zhu/report-generator in aiskillstore/marketplace) into .claude/skills/report-generator in your project. Claude Code loads it when a task matches its description.

How do I install Report Generator in Codex?

Run `npx skills add aiskillstore/marketplace --skill report-generator -a codex`. Or copy the skill folder (skills/aaron-he-zhu/report-generator in aiskillstore/marketplace) into .agents/skills/report-generator in your project. Codex loads it when a task matches its description.

Can I use Report Generator in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aiskillstore/marketplace --skill report-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/report-generator, .gemini/skills/report-generator, .github/skills/report-generator and .opencode/skills/report-generator in your project.

What does Report Generator need to run?

SKILL.md names no scripts, command-line tools or credentials: Report Generator is instructions for the agent only. Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts.

Does Report Generator access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Report Generator safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Report Generator use?

Report Generator is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Report Generator use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.

What are the alternatives to Report Generator?

Skills that share tags, products or a category with Report Generator: Report Generator (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 211 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Report Generator?

aiskillstore (a GitHub organization) maintains it in aiskillstore/marketplace, which has 430 GitHub stars. The repository holds 1,108 skills in this directory. The repository was last updated on October 7, 2026.

Source: aiskillstore/marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.