Agent skill

Brief Generator

by aiskillstore in aiskillstore/marketplace

A skill your agent uses when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction…

Apache-2.0Auto-check passedMarketing & SEO

Install Brief Generator

skills CLI
$ npx skills add aiskillstore/marketplace --skill brief-generator -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install aiskillstore/marketplace brief-generator --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/aaron-he-zhu/brief-generator .claude/skills/brief-generator && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brief-generator
GitHub stars
430
Token cost
~2k tokens
SKILL.md length
713 words
Files
4 (incl. references)
Skills in repo
1,044
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction…

  • Works in 4 steps: Gather brief inputs — capture campaign… → Generate the professional brief — fill… → Apply content-type and campaign-type… → …
  • The user asks to create an influencer brief
  • SKILL.md covers Quick Start, Skill Contract, Data Sources and Instructions, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brief Generator is an agent skill from aiskillstore/marketplace. Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/brief-templates.md`, `references/creator-voice-intake.md` and `skill-report.json`). Compatibility notes: Claude Code and compatible agent-skill hosts

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: Security-audited skills for Claude, Codex & Claude Code. One-click install, quality verified. The licence is Apache-2.0.

When your agent uses it

  • The user asks to create an influencer brief
  • Write a campaign brief
  • Produces a structured creator brief with deliverables
  • Creative direction

Example prompts

  • “create an influencer brief”
  • “write a campaign brief”
  • “/brief-generator”

Requirements

  • Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Gather brief inputs — capture campaign info, deliverables, key message, CTA, timeline, and compensation; resolve HOT pointers to their…
  2. Generate the professional brief — fill the master template and tune it to the platform. Derive key messages from accepted canon and…
  3. Apply content-type and campaign-type variations — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube…
  4. Save and route — after permission, write the finished brief with canon/version/claims-offset fields. Durable creator, channel, claim, or…

What it can do on your machine

Read from SKILL.md and the folder at commit 755bc35. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Claude Code and compatible agent-skill hosts

    From compatibility in the SKILL.md frontmatter.

Context cost

Brief Generator loads about 2k tokens when it runs, and up to ~5.4k if it reads all its reference files. Until then it costs about 79 tokens; SKILL.md has 713 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~79
When it runs · the whole SKILL.md, loaded when a task matches
~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from aiskillstore/marketplace at commit 755bc35, republished under its Apache-2.0 licence (© aiskillstore). 713 words, ~2,043 tokens.

Download SKILL.mdSave it as .claude/skills/brief-generator/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
brief-generator
description
Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.
compatibility
Claude Code and compatible agent-skill hosts
slug
brief-generator
displayName
Brief Generator · 创作简报生成
summary
结构化红人简报:交付物、关键信息、创意方向、时间线、披露要求与报酬条款
version
17.0.0
license
Apache-2.0
homepage
https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use
Activate when the user needs to brief one or more influencers for a campaign, standardize brief formats across a team, onboard ambassador partners, build…
argument-hint
<campaign or product> [platform] [content type]
metadata.author
aaron-he-zhu
metadata.version
17.0.0

Brief Generator

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.

Quick Start

Shortest invocation:

Create an influencer brief for [campaign]

Common scenario:

Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline

Skill Contract

  • Reads: campaign/product/platform/deliverable/CTA/timeline/compensation inputs plus memory/projections/narrative.json, memory/projections/claims.json, and relevant creator/channel projections; HOT is only an index to those sources.
  • Writes: a creator-ready brief in conversation and, with permission, memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md; unresolved claims become authorized claims proposals.
  • Done when:
    • The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
    • Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
    • Deliverables and quantities match what the user requested per platform.
    • Key messages derive from accepted Narrative canon, claims are context-valid or visibly blocked, and the dependency tuple is present.
  • Primary next skill: budget-optimizer
Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format, including the Narrative/claims dependency tuple.

Required fields: narrative_canon_id, narrative_canon_version, claims_projection_offset, and dependency_status: verified | approved-fallback | blocked.

Data Sources

This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup.

Optional connectors that can enrich a brief when available:

  • ~~influencer database — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section.
  • ~~social platform analytics — confirm current format specs and best-performing post lengths per platform.
  • ~~CRM — fetch the assigned point of contact and prior brief versions for an ambassador.

Read accepted Narrative and claims projections before drafting. Claim approval is contextual: audience, market, media, offer window, and required disclaimer must match. No usable canon permits only an explicitly approved exploratory brief, never a creator-ready/on-canon label.

See CONNECTORS.md for the verified free/keyless recipe per category. None are required.

Instructions

When a user requests a brief:

  1. Gather brief inputs — capture campaign info, deliverables, key message, CTA, timeline, and compensation; resolve HOT pointers to their actual source records. Read Narrative/claims projections at named offsets. If creator voice is required, capture it via creator-voice-intake.md.
  2. Generate the professional brief — fill the master template and tune it to the platform. Derive key messages from accepted canon and context-valid claims. Mark unresolved wording [needs source], submit it through registry-events.py as an authorized operation: propose event, and prevent creator-ready status until resolved.
  3. Apply content-type and campaign-type variations — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube integration/Shorts) and per campaign type (launch, review, event, ambassador, giveaway). Variation tables: references/brief-templates.md.
  4. Save and route — after permission, write the finished brief with canon/version/claims-offset fields. Durable creator, channel, claim, or campaign facts route to their owning registry as proposals; do not write HOT or canonical views automatically.

Disclosure and usage rights must be stated explicitly — never leave them as placeholders once the user has given input. Briefs are guidelines, not scripts: respect the creator's voice while pinning the key messages and compliance terms.

Show full SKILL.md (213 more words)Show less

Example

User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"

Output: Complete brief — messaging around organic ingredients and clean label, deliverables of 1 IG Reel + 1 TikTok video with platform specs, creative direction for "morning routine" / "workout fuel" angles, timeline with draft + go-live dates, #ad disclosure at caption start, and 12-month repost/paid usage rights. Saved to memory/influencer/brief-generator/.

Reference Materials

Next Best Skill

  • Primary: budget-optimizer - Once the brief defines deliverables, set how spend is split across creators and platforms.
  • Alternates (same Plan family):

Termination note: Maintain a visited-set. If a recommended skill was already invoked this session, stop and report chain-complete instead of re-running it. Cap any handoff chain at max-depth 3.

© aiskillstore, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in skills/aaron-he-zhu/brief-generator of aiskillstore/marketplace.

  • SKILL.md
  • references/brief-templates.md
  • references/creator-voice-intake.md
  • skill-report.json

Open the folder on GitHubat commit 755bc35

Compare with similar skills

Brief Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brief Generator compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brief Generator this skillaiskillstore/marketplace430—~2kAutomated safety check: PassApache-2.0
Audience ResearchScrapeCreators/social-media-research-skills3.4k—~635Automated safety check: NotesMIT
Influencer Discoverytigerless-labs/influencer-discovery212—~2.5kAutomated safety check: NotesNone
Opencloneteam-attention/openclone130—~2.6kAutomated safety check: NotesMIT
Reelclaw Adsdansugc/reelclaw145—~3.9kAutomated safety check: NotesMIT
Affiliate CheckAffitor/affiliate-skills700—~808Automated safety check: NotesMIT

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Categories

Questions about Brief Generator

What does Brief Generator do?

A skill your agent uses when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction…. Brief Generator is an agent skill from aiskillstore/marketplace. Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms.

When should I use Brief Generator?

Brief Generator fits situations like: the user asks to create an influencer brief; write a campaign brief; produces a structured creator brief with deliverables; creative direction.

How do I install Brief Generator in Claude Code?

Run `npx skills add aiskillstore/marketplace --skill brief-generator -a claude-code`. Or copy the skill folder (skills/aaron-he-zhu/brief-generator in aiskillstore/marketplace) into .claude/skills/brief-generator in your project. Claude Code loads it when a task matches its description.

How do I install Brief Generator in Codex?

Run `npx skills add aiskillstore/marketplace --skill brief-generator -a codex`. Or copy the skill folder (skills/aaron-he-zhu/brief-generator in aiskillstore/marketplace) into .agents/skills/brief-generator in your project. Codex loads it when a task matches its description.

Can I use Brief Generator in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aiskillstore/marketplace --skill brief-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brief-generator, .gemini/skills/brief-generator, .github/skills/brief-generator and .opencode/skills/brief-generator in your project.

What does Brief Generator need to run?

SKILL.md names no scripts, command-line tools or credentials: Brief Generator is instructions for the agent only. Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts.

Does Brief Generator access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brief Generator safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brief Generator use?

Brief Generator is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brief Generator use?

About 2k tokens (SKILL.md is roughly 8.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.3k tokens, read only when the agent opens those files.

What are the alternatives to Brief Generator?

Skills that share tags, products or a category with Brief Generator: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brief Generator?

aiskillstore (a GitHub organization) maintains it in aiskillstore/marketplace, which has 430 GitHub stars. The repository holds 1,044 skills in this directory. The repository was last updated on October 9, 2026.

Source: aiskillstore/marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.