Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout…
Install Ads Plan
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads-plan .claude/skills/ads-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .claude/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ads-plan .agents/skills/ads-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .agents/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ads-plan .cursor/skills/ads-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .cursor/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AgriciDaniel/claude-ads.git --path skills/ads-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ads-plan .gemini/skills/ads-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .gemini/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AgriciDaniel/claude-ads ads-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ads-plan .github/skills/ads-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .github/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-ads --skill ads-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ads-plan .opencode/skills/ads-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ads-plan" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-plan into .opencode/skills/ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ads-plan- GitHub stars
- 9.8k
- Token cost
- ~494 tokens
- SKILL.md length
- 200 words
- Files
- 13 (incl. assets)
- Skills in repo
- 32
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout…
- Works in 8 steps: Read the setup profile, business… → Define objective, customer, offer,… → Evaluate channel roles and exclusions… → …
- Paid-social strategy
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Campaign architecture
What it does
Ads Plan is an agent skill from AgriciDaniel/claude-ads. Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Its SKILL.md is about 490 tokens, which your agent loads only when the skill is triggered. The skill folder holds 13 other files, including assets (for example `assets/agency.md`, `assets/b2b-enterprise.md` and `assets/ecommerce-creative.md`).
It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Claude-first paid-media operations skill for Claude Code across 12 ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat… The licence is MIT.
When your agent uses it
- Paid-social strategy
- Campaign architecture
- Advertising roadmap
- Channel planning
Example prompts
- “/ads-plan”
Workflow steps
8 steps, taken from the first numbered list in SKILL.md.
- Read the setup profile, business economics, evidence, current account state, and
- Define objective, customer, offer, conversion, value, constraints, geography,
- Evaluate channel roles and exclusions from first principles; do not require every
- Before proposing Meta budgets, learning-phase expectations, bidding,
- Specify campaign architecture, audience strategy, creative system, budget and
- Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success
- Return canonical JSON and render the requested human plan.
What it can do on your machine
Read from SKILL.md and the folder at commit ac21644. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ads Plan loads about 494 tokens when it runs. Until then it costs about 88 tokens; SKILL.md has 200 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AgriciDaniel/claude-ads at commit ac21644, republished under its MIT licence (© AgriciDaniel). 200 words, ~494 tokens.
Download SKILL.mdSave it as
.claude/skills/ads-plan/SKILL.md (or your agent's skills folder). This skill also uses 12 other files; get the full folder from GitHub.- name
- ads-plan
- description
- Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Paid Media Plan
- Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
- Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
- Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load
ads/references/additional-platforms.mdand return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. - Before proposing Meta budgets, learning-phase expectations, bidding,
consolidation, or performance forecasts, collect the account, Pixel, and
conversion cold-start dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, plan for measurement validation, explicit creative hypotheses, staged reversible tests, and confidence labels; do not apply mature-account benchmarks to missing history. - Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
- Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
- Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 12 other files (assets) in skills/ads-plan of AgriciDaniel/claude-ads.
- SKILL.md
- assets/agency.md
- assets/b2b-enterprise.md
- assets/ecommerce-creative.md
- assets/ecommerce.md
- assets/finance.md
- assets/generic.md
- assets/healthcare.md
- assets/info-products.md
- assets/local-service.md
- assets/mobile-app.md
- assets/real-estate.md
- assets/saas.md
Open the folder on GitHubat commit ac21644
Compare with similar skills
Ads Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ads Plan this skillAgriciDaniel/claude-ads | 9.8k | — | ~494 | Automated safety check: Pass | MIT | |
| Ad CreativeLeoYeAI/openclaw-marketing-skills | 1k | 8 repos | ~3.4k | Automated safety check: Pass | Custom licence | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ad Account Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Test Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 |
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Audits Apple Ads accounts across measurement, campaign and keyword structure, bidding, budgets and policy, and returns evidence-based findings as schema-valid JSON.
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Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.
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Related
Categories
Questions about Ads Plan
What does Ads Plan do?
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout…. Ads Plan is an agent skill from AgriciDaniel/claude-ads. Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting.
When should I use Ads Plan?
Ads Plan fits situations like: paid-social strategy; campaign architecture; advertising roadmap; channel planning.
How do I install Ads Plan in Claude Code?
Run `npx skills add AgriciDaniel/claude-ads --skill ads-plan -a claude-code`. Or copy the skill folder (skills/ads-plan in AgriciDaniel/claude-ads) into .claude/skills/ads-plan in your project. Claude Code loads it when a task matches its description.
How do I install Ads Plan in Codex?
Run `npx skills add AgriciDaniel/claude-ads --skill ads-plan -a codex`. Or copy the skill folder (skills/ads-plan in AgriciDaniel/claude-ads) into .agents/skills/ads-plan in your project. Codex loads it when a task matches its description.
Can I use Ads Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-ads --skill ads-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ads-plan, .gemini/skills/ads-plan, .github/skills/ads-plan and .opencode/skills/ads-plan in your project.
What does Ads Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Ads Plan is instructions for the agent only.
Does Ads Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ads Plan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ads Plan use?
Ads Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ads Plan use?
About 494 tokens (SKILL.md is roughly 2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ads Plan?
Skills that share tags, products or a category with Ads Plan: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ads Plan?
AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-ads, which has 9,829 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 7, 2026.
Source: AgriciDaniel/claude-ads on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.