Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters.
Install Ads Optimize
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-optimize --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads-optimize .claude/skills/ads-optimize && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .claude/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimizeType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-optimize --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ads-optimize .agents/skills/ads-optimize && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .agents/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-optimize --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ads-optimize .cursor/skills/ads-optimize && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .cursor/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AgriciDaniel/claude-ads.git --path skills/ads-optimize--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-optimize --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ads-optimize .gemini/skills/ads-optimize && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .gemini/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AgriciDaniel/claude-ads ads-optimizeInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ads-optimize .github/skills/ads-optimize && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .github/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AgriciDaniel/claude-ads ads-optimize --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ads-optimize .opencode/skills/ads-optimize && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ads-optimize" agent skill from https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-optimize into .opencode/skills/ads-optimize/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-optimize", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ads-optimize- GitHub stars
- 9.8k
- Token cost
- ~476 tokens
- SKILL.md length
- 205 words
- Files
- 1
- Skills in repo
- 32
- Repo updated
- First seen
- Licence
- MIT
At a glance
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters.
- Works in 6 steps: Load the latest normalized snapshot,… → Identify the decision and causal… → Compare no-change, experiment, and… → …
- Campaign optimization
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Budget reallocation
What it does
Ads Optimize is an agent skill from AgriciDaniel/claude-ads. Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
Its SKILL.md is about 480 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Claude-first paid-media operations skill for Claude Code across 12 ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat… The licence is MIT.
When your agent uses it
- Campaign optimization
- Budget reallocation
- Requests to delete campaigns
- Negative-keyword actions
Example prompts
- “/ads-optimize”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Load the latest normalized snapshot, prior decisions, monitoring results,
- Identify the decision and causal evidence; do not optimize a metric in isolation.
- Compare no-change, experiment, and mutation options, including learning, policy,
- Produce ranked recommendations with confidence and success measures.
- Convert approved recommendations into mutation plans only through the main
- Apply, verify, audit, and retain rollback only when the exact operation is
What it can do on your machine
Read from SKILL.md and the folder at commit ac21644. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ads Optimize loads about 476 tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 205 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AgriciDaniel/claude-ads at commit ac21644, republished under its MIT licence (© AgriciDaniel). 205 words, ~476 tokens.
Download SKILL.mdSave it as
.claude/skills/ads-optimize/SKILL.md (or your agent's skills folder).- name
- ads-optimize
- description
- Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
Paid Media Optimization
Default to --draft.
- Load the latest normalized snapshot, prior decisions, monitoring results, experiment state, conversion lag, economics, and platform capability manifest.
- Identify the decision and causal evidence; do not optimize a metric in isolation.
- Compare no-change, experiment, and mutation options, including learning, policy, tracking, inventory, and opportunity-cost effects.
- Produce ranked recommendations with confidence and success measures.
- Convert approved recommendations into mutation plans only through the main mutation gate.
- Apply, verify, audit, and retain rollback only when the exact operation is enabled and remote state still matches the draft precondition.
Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account.
Destructive-action boundary
Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, or other account objects. Permanent deletion is outside the supported mutation contract and cannot be made safe by confirmation. Offer reversible alternatives: leave objects paused, archive where supported, apply labels, export a backup, and define a retention or later-review date. Do not create or apply a delete plan.
Search-term actions require a search terms report, business-relevance evidence, and an overblocking review. Without them, request the missing evidence and do not invent or illustrate specific negative keywords.
© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/ads-optimize of AgriciDaniel/claude-ads.
Open the folder on GitHubat commit ac21644
Compare with similar skills
Ads Optimize next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ads Optimize this skillAgriciDaniel/claude-ads | 9.8k | — | ~476 | Automated safety check: Pass | MIT | |
| Ad CreativeLeoYeAI/openclaw-marketing-skills | 1k | 8 repos | ~3.4k | Automated safety check: Pass | Custom licence | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ad Account Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Test Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 |
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Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.
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Related
Categories
Questions about Ads Optimize
What does Ads Optimize do?
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Ads Optimize is an agent skill from AgriciDaniel/claude-ads. Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters.
When should I use Ads Optimize?
Ads Optimize fits situations like: campaign optimization; budget reallocation; requests to delete campaigns; negative-keyword actions.
How do I install Ads Optimize in Claude Code?
Run `npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a claude-code`. Or copy the skill folder (skills/ads-optimize in AgriciDaniel/claude-ads) into .claude/skills/ads-optimize in your project. Claude Code loads it when a task matches its description.
How do I install Ads Optimize in Codex?
Run `npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a codex`. Or copy the skill folder (skills/ads-optimize in AgriciDaniel/claude-ads) into .agents/skills/ads-optimize in your project. Codex loads it when a task matches its description.
Can I use Ads Optimize in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-ads --skill ads-optimize -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ads-optimize, .gemini/skills/ads-optimize, .github/skills/ads-optimize and .opencode/skills/ads-optimize in your project.
What does Ads Optimize need to run?
SKILL.md names no scripts, command-line tools or credentials: Ads Optimize is instructions for the agent only.
Does Ads Optimize access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ads Optimize safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ads Optimize use?
Ads Optimize is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ads Optimize use?
About 476 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ads Optimize?
Skills that share tags, products or a category with Ads Optimize: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ads Optimize?
AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-ads, which has 9,761 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 2, 2026.
Source: AgriciDaniel/claude-ads on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.