Agent skill

Ads Budget

by AgriciDaniel in AgriciDaniel/claude-ads

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.

MITAuto-check passedMarketing & SEO

Install Ads Budget

skills CLI
$ npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/claude-ads ads-budget --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads-budget .claude/skills/ads-budget && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ads-budget
GitHub stars
9.9k
Token cost
~301 tokens
SKILL.md length
105 words
Files
1
Skills in repo
32
Repo updated
First seen
Licence
MIT

At a glance

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.

  • Works in 6 steps: Establish objective, conversion value,… → Normalize spend and outcomes to… → Calculate break-even boundaries and show… → …
  • Ad budget allocation
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Bidding strategy

What it does

Ads Budget is an agent skill from AgriciDaniel/claude-ads. Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

Its SKILL.md is about 300 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Claude-first paid-media operations skill for Claude Code across 12 ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat… The licence is MIT.

When your agent uses it

  • Ad budget allocation
  • Bidding strategy
  • Budget forecast
  • Investment tradeoffs

Example prompts

  • “/ads-budget”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Establish objective, conversion value, gross margin, cash constraints, sales
  2. Normalize spend and outcomes to comparable windows and definitions.
  3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
  4. Distinguish committed baseline, controlled experiments, and reserve capacity.
  5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
  6. Return a decision-complete plan with platform/campaign amount, timing, owner,

What it can do on your machine

Read from SKILL.md and the folder at commit ac21644. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ads Budget loads about 301 tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 105 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~78
When it runs · the whole SKILL.md, loaded when a task matches
~301

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/claude-ads at commit ac21644, republished under its MIT licence (© AgriciDaniel). 105 words, ~301 tokens.

Download SKILL.mdSave it as .claude/skills/ads-budget/SKILL.md (or your agent's skills folder).
name
ads-budget
description
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

Budget and Bidding

  1. Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
  2. Normalize spend and outcomes to comparable windows and definitions.
  3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
  4. Distinguish committed baseline, controlled experiments, and reserve capacity.
  5. Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
  6. Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ads-budget of AgriciDaniel/claude-ads.

Open the folder on GitHubat commit ac21644

Compare with similar skills

Ads Budget next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ads Budget compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ads Budget this skillAgriciDaniel/claude-ads9.9k—~301Automated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ad Account Auditoraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Test Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.8kAutomated safety check: PassApache-2.0

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  • Apple Ads Audit

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    Audits Apple Ads accounts across measurement, campaign and keyword structure, bidding, budgets and policy, and returns evidence-based findings as schema-valid JSON.

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  • Google Ads Audit

    AgriciDaniel/claude-ads

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Categories

Questions about Ads Budget

What does Ads Budget do?

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Ads Budget is an agent skill from AgriciDaniel/claude-ads. Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.

When should I use Ads Budget?

Ads Budget fits situations like: ad budget allocation; bidding strategy; budget forecast; investment tradeoffs.

How do I install Ads Budget in Claude Code?

Run `npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code`. Or copy the skill folder (skills/ads-budget in AgriciDaniel/claude-ads) into .claude/skills/ads-budget in your project. Claude Code loads it when a task matches its description.

How do I install Ads Budget in Codex?

Run `npx skills add AgriciDaniel/claude-ads --skill ads-budget -a codex`. Or copy the skill folder (skills/ads-budget in AgriciDaniel/claude-ads) into .agents/skills/ads-budget in your project. Codex loads it when a task matches its description.

Can I use Ads Budget in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-ads --skill ads-budget -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ads-budget, .gemini/skills/ads-budget, .github/skills/ads-budget and .opencode/skills/ads-budget in your project.

What does Ads Budget need to run?

SKILL.md names no scripts, command-line tools or credentials: Ads Budget is instructions for the agent only.

Does Ads Budget access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ads Budget safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ads Budget use?

Ads Budget is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ads Budget use?

About 301 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ads Budget?

Skills that share tags, products or a category with Ads Budget: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ads Budget?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-ads, which has 9,854 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 7, 2026.

Source: AgriciDaniel/claude-ads on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.