Content Moat Calculator

What it does

When your agent uses it

• : how much content do I need
• Topical authority estimate
• How many articles
• Content gap analysis

Example prompts

• “how much content do I need”
• “topical authority estimate”
• “content moat”
• “/content-moat-calculator”

Requirements

• Compatibility (from SKILL.md): Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent

Workflow steps

6 steps, taken from the step headings in SKILL.md.

1. 1Analyze Top Competitors
2. 2Calculate Moat
3. 3Feasibility Assessment
4. 4Competitive Advantage Analysis
5. 5Timeline and Roadmap
6. 6Self-Validation

What it can do on your machine

Read from SKILL.md and the folder at commit e43bfae. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are yaml).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

• Compatibility

  Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent

  From compatibility in the SKILL.md frontmatter.

Context cost

Content Moat Calculator loads about 2.2k tokens when it runs. Until then it costs about 132 tokens; SKILL.md has 692 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~132

When it runs · the whole SKILL.md, loaded when a task matches

~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Affitor/affiliate-skills at commit e43bfae, republished under its MIT licence (© Affitor). 692 words, ~2,237 tokens.

name

content-moat-calculator

description

Estimate pages needed for topical authority. Go/no-go decision before investing months in content. Triggers on: "how much content do I need", "topical authority estimate", "content moat", "how many articles", "content gap analysis", "can I compete in this niche", "content investment calculator", "is this niche worth the effort", "SEO feasibility", "how many pages to rank", "content volume needed", "competitive content analysis", "moat calculation", "authority gap", "should I invest in this niche".

compatibility

Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent

license

MIT

version

1.0.0

tags

affiliate-marketing, blogging, seo, content-writing, content-moat, authority

metadata.author

affitor

metadata.version

1.0

metadata.stage

S3-Blog

niche: string                 # REQUIRED — the topic to analyze
                              # e.g., "AI video tools", "email marketing for SaaS"

hub_keyword: string           # OPTIONAL — main keyword to analyze competitors for
                              # Default: inferred from niche

your_current_pages: number    # OPTIONAL — how many pages you already have on this topic
                              # Default: 0

publishing_capacity: string   # OPTIONAL — "1/week" | "2/week" | "3/week" | "5/week"
                              # Default: "2/week"

Average competitor pages = sum(competitor_pages) / number_of_competitors
Your moat target = Average × 1.5 (need MORE than average to break through)
Content gap = Moat target - your_current_pages

Weeks to moat = Content gap / publishing_capacity_per_week

output_schema_version: "1.0.0"
content_moat:
  niche: string
  hub_keyword: string
  competitors_analyzed: number
  average_competitor_pages: number
  moat_target: number
  your_current_pages: number
  content_gap: number
  feasibility: string          # "green" | "yellow" | "orange" | "red"
  weeks_to_moat: number
  assessment: string           # Go/no-go summary

  competitors:
    - domain: string
      pages_on_topic: number
      content_quality: string  # "thin" | "average" | "deep"
      freshness: string        # "stale" | "recent" | "actively updated"

  authority_gaps: string[]     # What competitors have that you don't

  competitive_advantages: string[] # Ways to build moat faster

chain_metadata:
  skill_slug: "content-moat-calculator"
  stage: "blog"
  timestamp: string
  suggested_next:
    - "affiliate-blog-builder"
    - "keyword-cluster-architect"
    - "proprietary-data-generator"
    - "content-decay-detector"

## Content Moat Analysis: [Niche]

### Competitor Landscape

| Competitor | Pages on Topic | Quality | Freshness |
|---|---|---|---|
| [domain] | XX | [thin/average/deep] | [stale/recent/active] |

### Moat Calculation
- **Average competitor pages:** XX
- **Your moat target (1.5x):** XX pages
- **Your current pages:** XX
- **Content gap:** XX pages
- **At [X]/week:** XX weeks to moat

### Feasibility: [GREEN/YELLOW/ORANGE/RED]

[Assessment paragraph — honest, actionable]

### Competitive Advantages
1. [How to build moat faster]
2. [What competitors are missing]

### Timeline
| Phase | Content | Pages | Weeks |
|---|---|---|---|
| Foundation | Hub + core spokes | XX | X |
| Supporting | Long-tail, tutorials | XX | X |
| Authority | Original research, data | XX | X |
| **Total** | | **XX** | **X** |

### Recommendation
[Clear go/no-go with reasoning]

© Affitor, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/blog/content-moat-calculator of Affitor/affiliate-skills.

Open the folder on GitHubat commit e43bfae