New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Brand Voice

by affaan-m in affaan-m/ECC

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows.

MITAuto-check passedWriting & Content

Install Brand Voice

skills CLI
$ npx skills add affaan-m/ECC --skill brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install affaan-m/ECC brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/affaan-m/ECC.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-voice .claude/skills/brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-voice
GitHub stars
277k
Used in
3 other repos
Token cost
~912 tokens
SKILL.md length
481 words
Files
2 (incl. references)
Skills in repo
683
Repo updated
First seen
Licence
MIT

At a glance

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows.

  • Works in 4 steps: recent original X posts and threads → articles, essays, memos, launch notes,… → real outbound emails or DMs that worked → …
  • The user wants voice consistency without generic AI writing tropes
  • SKILL.md covers When to Activate, Source Priority, Collection Workflow and What to Extract, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Voice is an agent skill from affaan-m/ECC. Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.

Its SKILL.md is about 910 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/voice-profile-schema.md`).

It sits in Writing & Content, covering Brand voice and tone and Humanizing AI text. The repository describes itself as: The agent harness performance optimization system. Skills, instincts, memory, security, and research-first development for Claude Code, Codex, Opencode, Cursor and beyond. The licence is MIT.

When your agent uses it

  • The user wants voice consistency without generic AI writing tropes
  • Tasks that involve Brand voice and tone
  • Tasks that involve Humanizing AI text

Example prompts

  • “/brand-voice”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. recent original X posts and threads
  2. articles, essays, memos, launch notes, or newsletters
  3. real outbound emails or DMs that worked
  4. product docs, changelogs, README framing, and site copy

What it can do on your machine

Read from SKILL.md and the folder at commit 2d515e4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Voice loads about 912 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 66 tokens; SKILL.md has 481 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~912
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from affaan-m/ECC at commit 2d515e4, republished under its MIT licence (© affaan-m). 481 words, ~912 tokens.

Download SKILL.mdSave it as .claude/skills/brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
brand-voice
description
Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.
metadata.origin
ECC

Brand Voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

When to Activate

  • the user wants content or outreach in a specific voice
  • writing for X, LinkedIn, email, launch posts, threads, or product updates
  • adapting a known author's tone across channels
  • the existing content lane needs a reusable style system instead of one-off mimicry

Source Priority

Use the strongest real source set available, in this order:

  1. recent original X posts and threads
  2. articles, essays, memos, launch notes, or newsletters
  3. real outbound emails or DMs that worked
  4. product docs, changelogs, README framing, and site copy

Do not use generic platform exemplars as source material.

Collection Workflow

  1. Gather 5 to 20 representative samples when available.
  2. Prefer recent material over old material unless the user says the older writing is more canonical.
  3. Separate "public launch voice" from "private working voice" if the source set clearly splits.
  4. If live X access is available, use x-api to pull recent original posts before drafting.
  5. If site copy matters, include the current ECC landing page and repo/plugin framing.

What to Extract

  • rhythm and sentence length
  • compression vs explanation
  • capitalization norms
  • parenthetical use
  • question frequency and purpose
  • how sharply claims are made
  • how often numbers, mechanisms, or receipts show up
  • how transitions work
  • what the author never does

Output Contract

Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.

Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Show full SKILL.md (202 more words)Show less

Affaan / ECC Defaults

If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:

  • direct, compressed, concrete
  • specifics, mechanisms, receipts, and numbers beat adjectives
  • parentheticals are for qualification, narrowing, or over-clarification
  • capitalization is conventional unless there is a real reason to break it
  • questions are rare and should not be used as bait
  • tone can be sharp, blunt, skeptical, or dry
  • transitions should feel earned, not smoothed over

Hard Bans

Delete and rewrite any of these:

  • fake curiosity hooks
  • "not X, just Y"
  • "no fluff"
  • forced lowercase
  • LinkedIn thought-leader cadence
  • bait questions
  • "Excited to share"
  • generic founder-journey filler
  • corny parentheticals

Persistence Rules

  • Reuse the latest confirmed VOICE PROFILE across related tasks in the same session.
  • If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.
  • Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

Downstream Use

Use this skill before or inside:

  • content-engine
  • crosspost
  • lead-intelligence
  • article or launch writing
  • cold or warm outbound across X, LinkedIn, and email

If another skill already has a partial voice capture section, this skill is the canonical source of truth.

© affaan-m, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/brand-voice of affaan-m/ECC.

  • SKILL.md
  • references/voice-profile-schema.md

Open the folder on GitHubat commit 2d515e4

Used in 3 other repositories

We found 4 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 3 other GitHub owners. This page covers the copy in affaan-m/ECC, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Voice compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Voice this skillaffaan-m/ECC277k3 repos~912Automated safety check: PassMIT
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT
Remove AI Patternspchalasani/claude-code-tools2k—~1.4kAutomated safety check: PassMIT
Writewaynesutton/markdown-site627—~3kAutomated safety check: PassMIT
Voice Profilepedrohcgs/claude-code-my-workflow1.7k—~1.6kAutomated safety check: NotesMIT

Similar skills

  • Avoid AI Writing

    conorbronsdon/avoid-ai-writing

    Audit and rewrite content to remove AI writing patterns ("AI-isms").

    4.9k GitHub starsUsed in 3 repos~8.1k tokens
    Writing & ContentAuto-check passed

  • Unslop AI Writing Cleanup

    theclaymethod/unslop

    Removes AI writing tells from prose through an audit-first flow, routing to a two-pass rewrite, a report-only cleanup, voice teaching or mimicry depending on the sub-command used.

    518 GitHub stars~1.7k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

  • Remove AI Patterns

    pchalasani/claude-code-tools

    Remove AI-writing patterns ("AI-isms") from text using the avoid-ai-writing catalog (conorbronsdon/avoid-ai-writing).

    2k GitHub stars~1.4k tokensUpdated 2 days ago
    Writing & ContentAuto-check passed

  • Write

    waynesutton/markdown-site

    Writing style guide for technical content, social media, blog posts, READMEs, git commits, and developer documentation.

    627 GitHub stars~3k tokensUpdated 4 mo ago
    Writing & ContentAuto-check passed

  • Voice Profile

    pedrohcgs/claude-code-my-workflow

    Extract a written voice profile from your own prior papers, then use it to keep new drafts sounding like you.

    1.7k GitHub stars~1.6k tokensUpdated 13 days ago
    Writing & ContentAuto-check: notes

  • Writer

    rileyhilliard/claude-essentials

    Writing style and tone guide for human-sounding content. An agent skill from rileyhilliard/claude-essentials.

    130 GitHub stars~2k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

More from affaan-m/ECC

All 682 skills in this repo

  • Skill Stocktake

    affaan-m/ECC

    Audits your installed Claude skills and commands for quality, with a quick mode for recently changed skills and a full mode that evaluates all of them through subagents.

    277k GitHub starsUsed in 5 repos~3.1k tokens
    Auto-check passed

  • VideoDB Video Search and Editing

    affaan-m/ECC

    Ingests, indexes, searches, edits and monitors video, audio and live streams through the VideoDB Python SDK, returning stream links, clips and timestamps.

    277k GitHub starsUsed in 3 repos~3.5k tokens
    Auto-check: notes

  • Docs Governance

    affaan-m/ECC

    Route broad documentation-governance requests to existing ECC skills and run an opt-in, read-only audit of mapped documentation roles, links, ADR indexes, and evidence references.

    277k GitHub stars~1.1k tokensUpdated today
    Auto-check passed

  • Rules Distillation

    affaan-m/ECC

    Scans installed skills for principles that recur across them and proposes rule-file changes: append, revise, add a section, create a file or leave as covered.

    277k GitHub starsUsed in 2 repos~2.3k tokens
    Auto-check passed

  • Master Agreement Generator

    affaan-m/ECC

    Builds DRAFT counterparty agreements from one markdown template and a small JSON spec per party, with clauses picked by the party's role.

    277k GitHub stars~2.9k tokensUpdated today
    Auto-check passed

  • Frontend Design Direction

    affaan-m/ECC

    Set an ECC-specific frontend design direction for production UI work.

    277k GitHub starsUsed in 1 repo~2.2k tokens
    Auto-check passed

Categories

Questions about Brand Voice

What does Brand Voice do?

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Brand Voice is an agent skill from affaan-m/ECC. Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows.

When should I use Brand Voice?

Brand Voice fits situations like: the user wants voice consistency without generic AI writing tropes; tasks that involve Brand voice and tone; tasks that involve Humanizing AI text.

How do I install Brand Voice in Claude Code?

Run `npx skills add affaan-m/ECC --skill brand-voice -a claude-code`. Or copy the skill folder (skills/brand-voice in affaan-m/ECC) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install Brand Voice in Codex?

Run `npx skills add affaan-m/ECC --skill brand-voice -a codex`. Or copy the skill folder (skills/brand-voice in affaan-m/ECC) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.

Can I use Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add affaan-m/ECC --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.

What does Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Voice is instructions for the agent only.

Does Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Voice use?

Brand Voice is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Voice use?

About 912 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 266 tokens, read only when the agent opens those files.

What are the alternatives to Brand Voice?

Skills that share tags, products or a category with Brand Voice: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Unslop AI Writing Cleanup (theclaymethod/unslop, 518 stars), Remove AI Patterns (pchalasani/claude-code-tools, 2k stars) and Write (waynesutton/markdown-site, 627 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Voice?

affaan-m (a GitHub user) maintains it in affaan-m/ECC, which has 276,673 GitHub stars. The repository holds 683 skills in this directory. The repository was last updated on October 11, 2026.

Source: affaan-m/ECC on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.