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Agent skill

Shopify Admin Referral Source Attribution

by 40RTY-ai in 40RTY-ai/shopify-admin-skills

Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.

MITAuto-check passedMarketing & SEO

Install Shopify Admin Referral Source Attribution

skills CLI
$ npx skills add 40RTY-ai/shopify-admin-skills --skill shopify-admin-referral-source-attribution -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install 40RTY-ai/shopify-admin-skills shopify-admin-referral-source-attribution --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/40RTY-ai/shopify-admin-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing/shopify-admin-referral-source-attribution .claude/skills/shopify-admin-referral-source-attribution && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
shopify-admin-referral-source-attribution
GitHub stars
194
Token cost
~1.8k tokens
SKILL.md length
522 words
Files
1
Skills in repo
116
Repo updated
First seen
Licence
MIT

At a glance

Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.

  • Works in 3 steps: OPERATION: orders — query → For each order, derive a normalized source → Aggregate by the chosen group_by dimension
  • Tasks that involve Marketing analytics
  • SKILL.md covers Purpose, Prerequisites, Parameters and Safety, plus 6 more sections
  • Calls shopify

What it does

Shopify Admin Referral Source Attribution is an agent skill from 40RTY-ai/shopify-admin-skills. Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts. Compatibility notes: Claude Code, Cursor, Codex, Gemini CLI

It sits in Marketing & SEO, covering Marketing analytics. It works with Shopify. The repository describes itself as: Community-maintained AI agent skills for operating Shopify stores — workflows, optimization, reports and more. The licence is MIT.

When your agent uses it

  • Tasks that involve Marketing analytics

Example prompts

  • “/shopify-admin-referral-source-attribution”

Requirements

  • Compatibility (from SKILL.md): Claude Code, Cursor, Codex, Gemini CLI

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. OPERATION: orders — query
  2. For each order, derive a normalized source
  3. Aggregate by the chosen group_by dimension

What it can do on your machine

Read from SKILL.md and the folder at commit 6765cb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • shopify

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Claude Code, Cursor, Codex, Gemini CLI

    From compatibility in the SKILL.md frontmatter.

Context cost

Shopify Admin Referral Source Attribution loads about 1.8k tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 522 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~55
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from 40RTY-ai/shopify-admin-skills at commit 6765cb4, republished under its MIT licence (© 40RTY-ai). 522 words, ~1,818 tokens.

Download SKILL.mdSave it as .claude/skills/shopify-admin-referral-source-attribution/SKILL.md (or your agent's skills folder).
name
shopify-admin-referral-source-attribution
description
Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.
compatibility
Claude Code, Cursor, Codex, Gemini CLI
role
marketing
toolkit
shopify-admin, shopify-admin-execution
api_version
2025-01
graphql_operations
orders:query
status
stable

Purpose

Aggregates orders by their first-touch traffic source — extracted from each order's landingPageUrl, referrerUrl, and any UTM parameters embedded in the landing URL. Produces an attribution table showing orders, revenue, and AOV per source so merchants can see which channels are actually converting. Read-only — no mutations. Use when native Shopify analytics dashboards aren't granular enough or when you need to export raw attribution data for an external model.

Prerequisites

  • Authenticated Shopify CLI session: shopify store auth --store <domain> --scopes read_orders
  • API scopes: read_orders

Parameters

ParameterTypeRequiredDefaultDescription
storestringyes—Store domain (e.g., mystore.myshopify.com)
formatstringnohumanOutput format: human or json
days_backintegerno30Lookback window in days
min_ordersintegerno1Minimum orders per source to include in the human-readable summary
group_bystringnocategoryGrouping level: category (direct/organic/paid/social/email/referral), domain (raw referrer host), or utm_source (UTM param value)
include_utmboolnotrueWhen true, parse utm_source, utm_medium, utm_campaign from landingPageUrl query string

Safety

ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

  1. OPERATION: orders — query Inputs: query: "created_at:>='<NOW - days_back days>'", first: 250, select id, name, createdAt, landingPageUrl, referrerUrl, customerJourneySummary { firstVisit { landingPage referrerUrl source sourceType utmParameters { source medium campaign term content } } }, totalPriceSet, customer { numberOfOrders }, pagination cursor Expected output: Orders with their landing/referrer/UTM data; paginate until hasNextPage: false

  2. For each order, derive a normalized source:

    • If customerJourneySummary.firstVisit.utmParameters.source is set → use it (strongest signal)
    • Else parse UTM params from landingPageUrl query string when include_utm: true
    • Else extract host from referrerUrl and map to a category:
      • empty/null → direct
      • google.com / bing.com / duckduckgo.com → organic-search
      • googleads/doubleclick → paid-search
      • facebook.com / instagram.com / tiktok.com / x.com / twitter.com / pinterest.com / youtube.com → social-<host>
      • mail/gmail/outlook hosts → email
      • any other host → referral-<host>

  3. Aggregate by the chosen group_by dimension:

    • orders count
    • revenue = Σ totalPriceSet.shopMoney.amount
    • AOV = revenue / orders
    • new-customer % (orders where customer.numberOfOrders == 1 divided by total in source)

GraphQL Operations

graphql
# orders:query — validated against api_version 2025-01
query OrdersForAttribution($query: String!, $after: String) {
  orders(first: 250, after: $after, query: $query) {
    edges {
      node {
        id
        name
        createdAt
        landingPageUrl
        referrerUrl
        totalPriceSet {
          shopMoney { amount currencyCode }
        }
        customer {
          id
          numberOfOrders
        }
        customerJourneySummary {
          firstVisit {
            landingPage
            referrerUrl
            source
            sourceType
            utmParameters {
              source
              medium
              campaign
              term
              content
            }
          }
          momentsCount {
            count
          }
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}
Show full SKILL.md (216 more words)Show less

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.

On start, emit:

╔══════════════════════════════════════════════╗
║  SKILL: Referral Source Attribution          ║
║  Store: <store domain>                       ║
║  Started: <YYYY-MM-DD HH:MM UTC>             ║
╚══════════════════════════════════════════════╝

After each step, emit:

[N/TOTAL] <QUERY|MUTATION>  <OperationName>
          → Params: <brief summary of key inputs>
          → Result: <count or outcome>

On completion, emit:

For format: human (default):

══════════════════════════════════════════════
ATTRIBUTION REPORT  (<days_back> days, group: <group_by>)
  Orders analyzed:    <n>
  Total revenue:      $<amount>
  Sources detected:   <n>

  Top sources by revenue
  ─────────────────────────────────────────
  <source>            Orders: <n>  Revenue: $<n>  AOV: $<n>  New cust: <pct>%
  <source>            Orders: <n>  Revenue: $<n>  AOV: $<n>  New cust: <pct>%
  ...

  Output: attribution_<date>.csv
══════════════════════════════════════════════

For format: json, emit:

json
{
  "skill": "referral-source-attribution",
  "store": "<domain>",
  "period_days": 30,
  "group_by": "category",
  "totals": {
    "orders": 0,
    "revenue": 0,
    "currency": "USD"
  },
  "sources": [
    {
      "source": "<name>",
      "orders": 0,
      "revenue": 0,
      "aov": 0,
      "new_customer_pct": 0
    }
  ],
  "output_file": "attribution_<date>.csv"
}

Output Format

CSV file attribution_<YYYY-MM-DD>.csv with columns: order_id, order_name, created_at, source, source_category, referrer_url, landing_page_url, utm_source, utm_medium, utm_campaign, revenue, is_new_customer

Error Handling

ErrorCauseRecovery
THROTTLEDAPI rate limit exceededWait 2 seconds, retry up to 3 times
Null landingPageUrl and referrerUrlPOS, draft, or import orderCategorize as unattributed
Malformed UTM paramsUnencoded characters in landing URLSkip UTM parse, fall back to referrer host
customerJourneySummary not availableOlder order or app-created orderFall back to top-level landingPageUrl/referrerUrl

Best Practices

  • Use group_by: utm_source when running structured campaigns with consistent UTM tagging — this is the highest-fidelity attribution signal.
  • Use group_by: category for board-level summaries; merchants want "how much came from social" before "how much came from instagram.com/p/abc".
  • Cross-reference with discount-roi-calculator — combining "which source drives the order" with "which discount the order used" reveals where paid acquisition actually pays off.
  • Beware of "direct" inflation — many email-app and social-app clicks lose their referrer and surface as direct. Use UTM tagging on outbound links to recover that signal.
  • Run on a multi-month horizon (days_back: 90) for low-volume stores so percentage breakdowns aren't dominated by a handful of orders.

© 40RTY-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/marketing/shopify-admin-referral-source-attribution of 40RTY-ai/shopify-admin-skills.

Open the folder on GitHubat commit 6765cb4

Compare with similar skills

Shopify Admin Referral Source Attribution next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Works with

Categories

Questions about Shopify Admin Referral Source Attribution

What does Shopify Admin Referral Source Attribution do?

Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain. Shopify Admin Referral Source Attribution is an agent skill from 40RTY-ai/shopify-admin-skills. Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.

When should I use Shopify Admin Referral Source Attribution?

Shopify Admin Referral Source Attribution fits situations like: tasks that involve Marketing analytics.

How do I install Shopify Admin Referral Source Attribution in Claude Code?

Run `npx skills add 40RTY-ai/shopify-admin-skills --skill shopify-admin-referral-source-attribution -a claude-code`. Or copy the skill folder (skills/marketing/shopify-admin-referral-source-attribution in 40RTY-ai/shopify-admin-skills) into .claude/skills/shopify-admin-referral-source-attribution in your project. Claude Code loads it when a task matches its description.

How do I install Shopify Admin Referral Source Attribution in Codex?

Run `npx skills add 40RTY-ai/shopify-admin-skills --skill shopify-admin-referral-source-attribution -a codex`. Or copy the skill folder (skills/marketing/shopify-admin-referral-source-attribution in 40RTY-ai/shopify-admin-skills) into .agents/skills/shopify-admin-referral-source-attribution in your project. Codex loads it when a task matches its description.

Can I use Shopify Admin Referral Source Attribution in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add 40RTY-ai/shopify-admin-skills --skill shopify-admin-referral-source-attribution -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/shopify-admin-referral-source-attribution, .gemini/skills/shopify-admin-referral-source-attribution, .github/skills/shopify-admin-referral-source-attribution and .opencode/skills/shopify-admin-referral-source-attribution in your project.

What does Shopify Admin Referral Source Attribution need to run?

Going by SKILL.md and its folder, Shopify Admin Referral Source Attribution needs the command-line tools its instructions call (shopify). Compatibility (from SKILL.md): Claude Code, Cursor, Codex, Gemini CLI.

Does Shopify Admin Referral Source Attribution access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Shopify Admin Referral Source Attribution safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Shopify Admin Referral Source Attribution use?

Shopify Admin Referral Source Attribution is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Shopify Admin Referral Source Attribution use?

About 1.8k tokens (SKILL.md is roughly 7.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Shopify Admin Referral Source Attribution?

Skills that share tags, products or a category with Shopify Admin Referral Source Attribution: Google Analytics 4 Setup (ooiyeefei/ccc, 495 stars), Ad Conversion Tracking Setup (minhnv0807/ai-business-skills, 609 stars), Google SEO APIs (AgriciDaniel/claude-seo, 19k stars) and Analytics (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Shopify Admin Referral Source Attribution?

40RTY-ai (a GitHub organization) maintains it in 40RTY-ai/shopify-admin-skills, which has 194 GitHub stars. The repository holds 116 skills in this directory. The repository was last updated on August 14, 2026.

Source: 40RTY-ai/shopify-admin-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.